|Posted by Company Logo Design on December 29, 2011 at 11:40 PM|
If you are a manufacturer of automobiles, you must have a brand title. And why do you need it in the first place? Car logos and names are important because by these you will be known. Your automobile, or the company, will not be known by your personal title, but by the title of your brand or the company. This will distinguish you among all the others who are doing business in the same area and deal with similar products.
Equally important are brand marks. These are usually applied where titles usually don’t work, such as, on the letterhead of your company, on the business or visiting card, and on any type of printable media available for marketing and promotion.
Brand marks are more preferable than the titles, because they are actual means of communicating with the audience and it brings in more customers. It describes features of your automobile, if made properly. There are many different kinds of brand marks: those that contain only pictures and images, those that contain only title of the company, and others that are a combination of both.
If you are using a pictorial or a symbol for representing your automobile features, then you must take extra care while choosing the image. The image should completely agree with the features of the automobile. It must describe the characteristics of the brand, like speed, swiftness, luxury, and comfort etc.
Today, smart car logo designs are more commonly used. Where ever you turn your head, you will find different icons that stand for a title. But a successful icon is that which is enough to describe the prominent features of the vehicle and does not require any words or text to make the meaning of the image clear. If the viewer does not understand the image by looking it, then the purpose of the brand mark would be completely lost.