|Posted by Company Logo Design on January 12, 2012 at 11:35 PM|
An appropriate brand mark design can represent any kind of business that is related to eating items. The key purpose of making a brand mark is to bring in more customers and create a positive impact in their minds. Competition lies even in the brand mark designs of restaurants, hotels, cafes, and even pet food logo. To be heard above the loud noise, the brand mark must have a reputation in the market, and it has to build its recognition. As the brand mark reaches out and communicates to every potential customer, it has to be very striking and attractive. Here are some very important things:
1. Consider using hot and exciting shades in food logos because hot colors like red etc are associated with chilies and relate to hot dishes, so they will draw attention. Red, yellow, black, brown or orange can create enthusiasm. Strong colors usually make a great attempt of non-colors are known to arouse feelings and emotions in humans. So the choice of color should rouse hunger and the desire to eat good dishes.
2. It is very important to choose right typeface for the brand mark of a restaurant, it should not be too dramatic, or too casual. It should be very elegant and relating to the type of cuisine that is being talked about or dealt with. The style of the font can change the mood of the customer, if the font is too serious, the customer can feel sad and gloomy. This theory is proved by scientists.
3. The style of the brand mark design must depict the environment of the dining place. The style should be enticing so that the customer is forced to give a try. The purpose of the logo is to attract new customers and create the desire of eating at your restaurant.