|Posted by Company Logo Design on February 4, 2012 at 12:20 AM|
Back in the early times it was reasonable enough for Logo design cheap artists to simply choose a fat bottomed psychedelic typescript, add a bit of sparkle, stick on a few stars and presto you've got yourself a symbol. Nowadays clients are a little more discriminating and demand you at least use felt tip pens or wonderful markers to color in the nitpicky bits. So how are things probable to look in ten years time? The shrewd logo artist always looks in all directions and we wouldn't be amazed to see some of those ex post facto blurry felt style logos making reappearance.
Market investigation is very important whether or not your brand mark is going to have an influence. To really know your market you've got to get inside the mind of the customers. If you're designing a brand mark for a brand producer, try walking around a department store and view things as customers, then only will you be able to see things their way. If you're designing a candy store logo, act like a proper full of fat and slob out on the chaise longue padding your face with chocolate bars while watching the tally. Knowing your clientele will pay dividends in the long run.
Where to get motivation from? Well it can come from many extraordinary places. If you've run the imaginative juices dry wracking your brains trying to think of the cheapest logo design for yet another boring company logo, go and have an inventive dump. The khaki may not be the first option for the inspirational graphic designer but you'd be astonished at how many eureka moments have occurred while sat upon the china straining the onions.