The Correct Use of Animal Logo to Represent Brand Text Symbolically

Posted by Company Logo Design on October 27, 2011 at 3:00 AM

Faunas have become a part of brand identity letter heads, visiting cards, etc, either it be a large scale company or a small one…


It became a fashion, I suppose because the faunas seem to have a central quality about them, they represent something, so they can easily be used as a figure of speech, an animal logo that speaks past what we can see. I've tried to enlist a few things we need to remember and check out when making a fauna emblem.


Fauna characters are used to interpret the meaning of the text in the emblem. An inappropriate fauna figure in the emblem might change the direction of perception of the viewer. He might start linking your business with the character, and misconstrue the type of services you are providing. So, be very cautious while placing fauna characters in your brand mark plan.


The design style should be correct:

Either you go for a cartoon drawing, simple line sketch or a complete thorough design you need to match the brand mark design style with the type of service you provide to the customers. Sometimes you just need some shades or a little color to grasp the fauna's character and highlight an idea, other times you need to go in full investigation to depict more accurately the image you want to rearrange into the brand mark design.


Another important aspect that we cannot ignore is the font type to use along with the universal animal logo. A bear would usually need a serious type of typescript to show control while a swan design could do with an elegant font to highlight the temperament of the emblem. Choose a jokey font to go with a bunny figure, or a serif sturdy typeface to relate with the imperial illustration of a lion. Of course contrasts between font and images can be made, but make sure the scheme you want to express be understood.

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